From the start, we’ve built our business on creating innovative cars that come alive in the hands of their owners. We’re committed to a sustainable and responsible approach. To make sure we always deliver on our promises, everyone at Jaguar lives by these simple but effective values:
We believe that business should be done in a fair, honest and transparent way. Everything we do must stand the test of public scrutiny.
Respect, compassion and humanity: we care about our customers and colleagues all over the world.
‘Good enough’ is never good enough. We aim for the highest standards possible in the way we work and in the quality of our cars, products and services.
Success is a result of building strong, mutually beneficial relationships with our colleagues, partners and customers all over the world.
We are always responsible to the countries, communities and places we work. Our aim is to ensure everyone benefits from working with us.
The passion and commitment of our people is a key driving force to our success.”Dr Ralf Speth - CEO Jaguar Land Rover