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A history of Jaguar
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Few marques on the road today have a heritage as rich and distinguished as Jaguar. That is, when you consider that it was conceived in 1922 by William Lyons, a man whose ...
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The Years 1922 to 1932
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To trace the birth of Jaguar, we must go back to the northern seaside town of Blackpool. Here a young motorcycle enthusiast by the name of Bill Lyons, not yet 21 years ...
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The Years 1932 to 1935
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William Lyons was not content to merely build bodies on other people's chassis. This constrained his creative desires and equally restricted him to products which were stolid rather than sporting. If Lyons ...
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The Years 1935 to 1938
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In 1935 the 'Jaguar' name sprang upon the scene for the first time with a completely new saloon and sports car range. William Heynes had been working to produce a completely new ...
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The Years 1938 to 1953
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During the war, the manufacture of sidecars was increased for military use with nearly 10,000 made. Additionally, aircraft and fabrication work had the beneficial side effect of introducing the company to aircraft ...
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The Years 1953 to 1963
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In 1954 the XK120's were superseded by the mechanically updated XK140's fitted with the more powerful 190 bhp XK engine which had been used in the Special Equipment 120's. The new models ...
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The Years 1963 to 1968
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Jaguar had planned a short retirement from racing, but various factors delayed their return. The factory fire; the need to concentrate on road cars and, above all, high market demand for the ...
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The Years 1968 to 1979
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In the late sixties Jaguar had rather too many saloon models for a relatively narrow sector of the market. Equally, those worthy models were becoming a little outdated and it was time ...
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The Years 1979 to 1989
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In 1980 a new era began at Jaguar with the appointment of John Egan as Chairman and Managing Director. Egan's motor industry career had taken in General Motors (AC Delco), Triumph Cars, ...
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The Years 1989 to 1996
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The Jaguar Story now entered a totally new era. Since its flotation in 1984 Jaguar had achieved considerable success in the growth and development of its business. The demand for its cars ...
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The Years 1996 to 2000
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Having been associated with Daimler since 1960, Jaguar has always been proud that its most luxurious flagship models have been designated 'Daimler.' During 1996 the motor industry celebrated the centenary of motoring ...
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The Years 2000 to 2004
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The new millennium dawned with Jaguar entering Formula 1, an event that was celebrated by the creation of the 'Silverstone' special edition of the XK8. Based on the supercharged XKR version of ...
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