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Situated at the very edge of the Swedish Arctic Circle, Arjeplog is a surreal and beguiling, sub-zero wilderness. As serene as it is extreme, everywhere you turn presents a vista of epic proportions meaning it’s not just the cold air that takes your breath away.

AN EXPERIENCE OF A LIFETIME

Located on one of the many frozen lakes in the region, the Ice Academy is your chance to experience the exhilarating thrill of ice driving from behind the wheel of the latest Jaguar and Land Rover vehicles. Under the guidance of our expert instructors, your driving skills will be taken to a whole new level.

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CHOOSE YOUR ICE DRIVE EXPERIENCE

ICE DRIVE

Available as either a 3 or 4-day experience, this is the perfect introduction to the thrilling art of ice driving. Set against a stunning Arctic backdrop, test your limits over the various ice tracks.

ICE DRIVE ADVANCED

Also offered as a 3 or 4-day event, this is aimed more at returning guests or those with previous ice driving experience. Featuring more track time, one-on-one tuition and technical challenges.

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FREQUENTLY ASKED QUESTIONS

GENERAL

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  • Who operates the Jaguar Land Rover Ice Academy?
    Zerotwonine GmbH operates the Jaguar Land Rover Ice Academy in conjunction with Jaguar Land Rover, who provide the vehicles and the qualified Jaguar Land Rover Experience driving instructors. The drive programme and ice tracks have been designed by Jaguar Land Rover plus you have an on-site manager who over-sees all aspects of your driving experience to ensure it runs smoothly.
  • Who does the driving?
    You do! There will be a team of Jaguar Land Rover Experience instructors on hand to provide expert guidance and tuition, but you are behind the wheel.
  • What language is the Jaguar Land Rover Ice Academy delivered in?
    The programme is delivered in English.
  • Can I participate in the Ice Academy as a non-driver?
    Our programmes are tailored to delivering a unique driving experience. We are not able to provide non-drivers with an entertaining alternative programme due to the setting and location of the Experience. Nothing can compare to driving on the ice therefore we recommend registering as a driver.

PRICE

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  • Do I need to purchase extra insurance to be able to drive?
    Additional vehicle insurance is not required but it is mandatory for guests to purchase a comprehensive travel insurance policy. Travel insurance can be purchased via our operating agency, Zerotwonine GmbH. E-mail: jlriceacademy@029-travel.com or Telephone: +49 69 460 97 47 47 (09h00 – 18h00 (CET), Monday to Friday, excluding locally relevant holidays. Local operator charges may apply.
  • What is included in the price of the Jaguar Land Rover Ice Academy?
    General inclusions are as follows: all driving activities, hotel accommodation (with a double bed), breakfast, lunch & dinner, drinks with meals, and airport transfers to/from Arvidsjaur Airport. Please refer to your individual tour itinerary for the exact inclusions. Please note that due to the level of driving involved, alcohol is only included with your dinner and will be limited. Soft drinks, tea and coffee are included with all meals.
  • What isn’t included in the price of the driving experience?
    Flights, meals and drinks that are not specified in the programme, optional activities (for example dog sledding and snowmobile tours) visa fees (if applicable), travel insurances and any pre or post-trip arrangements that deviate from the itinerary.

DRIVING

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  • I’ve never driven a vehicle on ice before, can I still participate in the Jaguar Land Rover Ice Academy?
    Absolutely – the driving activities are designed for drivers of all abilities. You will receive thorough driver briefings and our team of expert Jaguar Land Rover Experience instructors will be on hand to provide expert guidance and instruction on the ice via two-way radios fitted in each vehicle. For the Advanced programmes previous Ice Driving experience is strongly advised.
  • What vehicles will I be driving?
    Ice Drive+:
    F-TYPE V6, F-TYPE V8, F-PACE, Range Rover Sport, Range Rover Velar Occasionally we may need to change or substitute the vehicles specified, due to circumstances beyond our control and we reserve the right to do so.

    Occasionally we may need to change or substitute the vehicles specified, due to circumstances beyond our control and we reserve the right to do so.
  • Are the vehicles manual or automatic?
    All vehicles on this programme are automatic.
  • Are the vehicles left or right-hand drive?
    The vehicles are a mix of right and left-hand drive. Clients who are not comfortable driving on a specific side of the vehicle are welcome to inform the instructor teams who will do their best to accommodate your requirements.
  • What is the minimum age for participation?
    Minimum participation age is 21 with 3 years full licence or 23 with 1 year full licence.
  • What type of driver’s licence will I need?
    All drivers must hold a full and valid driving licence. If you hold a UK licence you will be sent a web link to an online form, which you must complete in advance in order to verify the status of your licence. If your licence was issued outside of the UK then you will be required to complete a driving licence declaration form at your welcome briefing. Your driving licence needs to be valid and current and must be brought and produced on the day of the experience. All drivers must have at least three (3) years uninterrupted driving experience on a full licence without serious accident or conviction in the last two (2) years. Or at least one (1) year uninterrupted driving experience on a full licence without serious accident or conviction in that time, if driver is aged 23 years or older. All drivers must have no more than 6 current penalty points on their licence (where applicable) to enable them to participate in any on-road requirements of the course. You must notify us if you have more than 6 penalty points on your driving licence.
  • Do I need to have a certain level of physical fitness to take part?
    To participate in the Driving Experience you should ensure that you do not know of any circumstances which would disqualify you from driving such as chronic back problems (or similar conditions), mental conditions which might impair your ability to drive, poor eyesight which doesn’t meet the standards for driving, pregnancy or heart problems.
  • How many people are in each vehicle?
    There will be two guests sharing per vehicle.

TRAVELLING

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© JAGUAR LAND ROVER LIMITED 2016

Registered Office: Abbey Road, Whitley, Coventry CV3 4LF
Registered in England No: 1672070


Fuel consumption figures reflect laboratory testing in accordance with the New European Driving Cycle (NEDC). These figures are provided for comparison amongst vehicles only. Actual fuel consumption will generally differ under real world driving conditions, and will vary depending on individual factors such as (but not limited to) driving styles and vehicle, road, traffic and weather conditions.