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EXPERIENCE ICE ACADEMY SWEDEN

Situated at the very edge of the Swedish Arctic Circle, Arjeplog is a surreal and beguiling, sub-zero wilderness. As serene as it is extreme, everywhere you turn presents a vista of epic proportions meaning it’s not just the cold air that takes your breath away.

AN EXPERIENCE OF A LIFETIME

Located on one of the many frozen lakes in the region, the Ice Academy is your chance to experience the exhilarating thrill of ice driving from behind the wheel of the latest Jaguar and Land Rover vehicles. Under the guidance of our expert instructors, your driving skills will be taken to a whole new level.

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ICE DRIVE+

Experience extreme winter driving at the Jaguar Land Rover Ice Academy on the edge of the Arctic Circle. An amazing 3 days of action-packed driving on our frozen lake and snow tracks where you’ll learn the art of drifting and power sliding under full control. 4 nights hotel accommodation, minimum 3 days driving.

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AN UNFORGETTABLE LOCATION

Frozen lakes as far as the eye can see. Snow‑covered pines, sparkling under the magical Aurora Borealis. Arctic tundra, barren and shatteringly beautiful. Quiet, with only the sound of nature, you feel like you are at the end of civilisation. Where better to stage the thrilling Jaguar Land Rover Ice Academy?

THE WARMEST HOSPITALITY

With enough excitement to satisfy even the most enthusiastic driver, there will also be time to unwind at the authentic Hotel Silverhatten. From warm welcome drinks to an amazing farewell dinner and everything in between, you will enjoy excellent hospitality throughout. Highlights include pre‑dinner drinks at the Iglootel, and an authentic Swedish dinner at a traditional rustic hunting lodge.

THE ICE ACADEMY GALLERY

Stunning cars set against a breathtaking Arctic backdrop. Just a few photos to give you a flavour of the unforgettable experiences you can expect. Picture yourself here, and don’t forget your camera.

FREQUENTLY ASKED QUESTIONS

Arjeplog in Sweden is where we push our own vehicles to the limits, and now it’s your turn to take on the unforgiving ice and snow. With some of the coolest temperatures on the planet, it’s not for the faint-hearted. Get the latest information on how you can be part of the action.

Vehicles shown are for illustration purposes only and may not be available to drive on the day. For full Terms and Conditions download our T&C's PDF