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Two iconic brands, Jaguar and Baracuta, have joined forces to celebrate world-leading British design and explore future trends. Responsible for creating some of the most enduring designs across automotive and fashion, they are working together to curate a guide to future design classics, called ‘The New Classic Guide’.

A one-of-a-kind Jaguar Baracuta E-PACE and a Jaguar G9 Baracuta jacket have been created, reflecting the DNA of each brand. Both will play a key role in ‘The Next Classic Guide’, which will see respected influencers, bloggers, artists and content creators travel through the cultural heartland of UK and European cities and towns. They’ll be uncovering emerging places, fashions, trends and people that will inspire and shape the next generation of creators.
Jagaur Baracuta headrest


The ‘cool-hunting’ road trip started in London in October 2021 and will end at Milan Fashion Week in February 2022, visiting France, Germany, Spain, Netherlands, Belgium, Poland, Austria and the Czech Republic. Throughout the journey, the influencers will explore the rich and diverse creative sub-cultures of each country, creating ‘The Next Classic Guide’ live as they go. This unique campaign has been kicked off by one of the most influential fashion creators, British content creator and brand consultant Samutaro.

The Jaguar x Baracuta E-PACE 300e plug-in hybrid features a bespoke exterior colour ‘Neutro’, along with the same tartan Baracuta uses to line its G9 jacket on the door trims, boot floor and contrast roof. The Baracuta crest is embroidered into the headrests, while the Baracuta logo appears on the rear ¼ window, with the puddle lamps displaying the Baracuta emblem. The Baracuta G9 Jaguar jacket has ‘Jaguar’ embroidered on the sleeve, and on the inside a special edition Jaguar x Baracuta logo.