Jaguar would like to use cookies to store information on your computer, to improve our website. One of the cookies we use is essential for parts of the site to operate and has already been set. You may delete and block all cookies from this site, but parts of the site will not work. To find out more about the cookies we use and how to delete them, see our Cookie Policy.


In an exciting new global campaign Hard to Forget’, which launches the new F-PACE, Jaguar collaborates with a number of talented artists and renowned personalities in a series of films each featuring a different creator. This special project showcases Jaguar’s ongoing commitment to supporting the creative industries, from music and entertainment to photography and fashion.

American DJ and producer MK provides the soundtrack for the ‘Hard to Forget’ series. As someone who loves cars, and all facets of design, MK loves getting lost in music as he drives the F-PACE, his “studio away from my studio”.

Acclaimed up-and-coming fashion designer Judy Wu talks about the inspiration behind her designs and draws parallels with the F-PACE, where materials and design are used to transform the functional into something thrilling.