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JAGUAR BACKS CREATIVE TALENT IN NEW F-PACE CAMPAIGN

In an exciting new global campaign Hard to Forget’, which launches the new F-PACE, Jaguar collaborates with a number of talented artists and renowned personalities in a series of films each featuring a different creator. This special project showcases Jaguar’s ongoing commitment to supporting the creative industries, from music and entertainment to photography and fashion.

American DJ and producer MK provides the soundtrack for the ‘Hard to Forget’ series. As someone who loves cars, and all facets of design, MK loves getting lost in music as he drives the F-PACE, his “studio away from my studio”.



Acclaimed up-and-coming fashion designer Judy Wu talks about the inspiration behind her designs and draws parallels with the F-PACE, where materials and design are used to transform the functional into something thrilling.