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CONGRATULATIONS TO WIMBLEDON CHAMPION ASH BARTY

Ash Barty has become the first Australian female to win Wimbledon since Yvonne Goolagong Cawley in 1980, after her thrilling three set win at the 2021 Championships. With incredible skill, grace and unyielding determination, Barty’s win had a deeper emotional significance for her.


Throughout the tournament, Barty wore a distinctive scallop-hemmed outfit to commemorate the 50th anniversary of Goolagong Cawlye’s fairytale first Wimbledon singles title in 1971. The dress is a symbolic celebration of one of the most powerful stories in tennis history.


As “a proud Ngarigo woman” who cherishes her shared heritage with the seven-times Grand Slam winner, Barty said, “It is my honour to wear this commemorative collection from FILA in celebration not only of Evonne’s momentous victories on the court, but also her incredible legacy off it. For me to be able to wear an outfit inspired by her iconic scallop dress, an image that inspired me and our generation of indigenous youth, is amazing. I hope that my version of it, my outfit, can do the same for the next generation of indigenous youth coming forward.”


Jaguar would like to congratulate Ash Barty on an inspiring and well-deserved victory.

JAGUAR RENEWS PARTNERSHIP WITH THE ALL ENGLAND TENNIS CLUB

Ahead of the tournament, Jaguar was excited to announce it has renewed its partnership with the All England Tennis Club (AELTC) for another five years. As Official Car of the Championships, Wimbledon, Jaguar supplies a fleet of vehicles, including the Jaguar I-PACE, to support the operations of the event. As well, Jaguar’s ‘Unmatched Experiences’ campaign unearths the stories behind this iconic sporting event, with a unique perspective on Wimbledon’s protagonists, intricacies and traditions bringing fans closer to the event.

A SHARED COMMITMENT TO SUSTAINABILITY

Anthony Bradbury, Marketing Director, Jaguar Land Rover UK said: “We are delighted to renew our partnership with the All England Club which will see our support of Wimbledon extend to more than a decade. When it comes to global sporting events, Wimbledon is truly unmatched...In showcasing the Jaguar I-PACE in this partnership, it reaffirms our joint commitment to create a more sustainable future with electrification at its heart.”

Mick Desmond, Commercial and Media Director at the AELTC also expressed his delight at the partnership and the shared commitment to sustainability, saying, “As part of our environment positive commitment, we are working hard to reduce carbon emissions to net-zero by 2030, and Jaguar is playing an important role in helping us achieve this commitment by showcasing the zero-emission I-PACE cars within the Wimbledon fleet.”