AUTOCAR DROPS IN TO OUR SPECIAL VEHICLE OPERATIONS
Cropley’s first impression of the £20 million facility was a feeling of having arrived in the foyer of an F1 team’s headquarters, with its modern, industrial architecture and an atmosphere of efficiency and intent. The difference here is that rather than just a handful of cars being produced by an F1 team (without the engine), the SVO handles thousands of vehicles. Its role, says managing director Michael van der Sande, is to take Jaguar’s already exceptional and luxurious models and “amplify” their characteristics, at times “turning them up to 11”.
THE BUSINESS OF BESPOKE CARS
In another example of the exclusive privileges sometimes granted to motoring journalists, Cropley’s visit took him past the Jaguar XE SV Project 8 super-saloons, the most powerful road-legal Jaguar in history, and the perfect demonstration in van der Sande’s view that SVO is just as well equipped for complex engineering as for incredible trim and paint makeovers.
While most of us won’t be taken behind the scenes of Jaguar’s impressive SVO facility like Steve Cropley was, or enjoy the bespoke service as a customer, you can get a taste of the experience by building your own Jaguar online that suits your lifestyle, driving style and personal tastes.
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