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JAGUAR DESIGN TEAM MAKES A PLEDGE FOR CHANGE
In an ever-changing world, it’s how we respond to challenges that define us. It’s often in a time of crisis that we are driven to find innovative new ways of tackling problems, and are pushed to think and act differently.
In a series of short films, the Jaguar Design team draws optimism from a post-COVID world, gaining strength and resilience along the way, and recognises a unique chance to embrace the creative possibilities this period of change offers them.
JULIAN THOMSON, DESIGN DIRECTOR
For Julian, the COVID-19 pandemic has offered a chance to step back from the busyness of life and see what’s really special. A chance to reflect and look at what we do and why we do it brings clarity to what’s important in the world.
Watch Julian’s pledge in the video below.
LIZETE DRUKA, SENIOR DESIGN STRATEGIST
In the midst of facing unimaginable challenges, Lizete sees an opportunity to accelerate positive change. It’s also a chance to pause and reflect and take a look at where we’re headed.
Watch Lizete’s pledge in the video below.
PAVEN PATEL, EXTERIOR DESIGN MANAGER
During this uncertain time, Paven sees an opportunity to adapt and embrace change. Realising that creativity can happen anywhere, he also sees the importance of coming together again and creating something truly special.
Watch Paven’s pledge in the video below.
LOUISE THORBURN, COLOUR & MATERIALS DESIGNER
The COVID-19 pandemic has made Louise realise that it’s necessary to reprioritise what we consider to be important. On a personal level, she’s inspired to be a more considerate and reflective person, qualities she can bring to the work she does.
Watch Louise’s pledge in the video below.
ANDREA ROSATI, BRAND DESIGN MANAGER
Andrea sees an exciting opportunity to challenge convention and make changes within ourselves. Committed to changing the future, he looks further afield for design inspiration and finds the deeper meaning behind what he creates.