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Performance is the essence of Jaguar’s DNA. Behind every vehicle produced, there has been a highly skilled team working together to push the boundaries of performance excellence. As a company, understanding what can be achieved when you bring together the most talented people in their field is something that has always excited us.

We’re pleased to announce that Jaguar Australia will continue as Co-Principal Partner for the Melbourne Football Club for the 2021 season, which represents its third year of partnership with the Demons.

Jaguar Land Rover Australia’s Managing Director, Mark Cameron, said “Jaguar is proud to continue its support of the club and build on the strong relationship between Jaguar and the Melbourne fans”.

During what has been a very challenging year, when working together as a team has been more important than ever, Cameron said, “We look forward to continuing to find ways to innovate and support each other, particularly as we work through these changing times. We’re excited for next season and continuing to be part of the journey.”


The CEO of Melbourne, Gary Pert, was just as thrilled to have Jaguar back as a valued part of the team. “The Jaguar brand is one of the most iconic in the world and today’s re-signing is a show of great strength. Jaguar has been a dynamic partner for us since joining at the start of the 2019 season. This year has thrown some unique challenges our way, but to have Jaguar’s ongoing support is a significant step forward for our footy club.”

As we look ahead to 2021 and a big season of high-performance footy from the mighty Melbourne Demons, our commitment to Australian sport and the power of teamwork remains stronger than ever. And as part of our partnership, members of Melbourne Football Club receive a number of exclusive Jaguar benefits, while every Jaguar purchased directly benefits the club.