Amazon Alexa1 connects you to even more of your world – while you keep your hands on the wheel and your eyes on the road. Control your navigation and music, including Spotify2, naturally and intuitively with your voice. You can also make calls, listen to audiobooks, hear news, check the weather and control compatible smart home features3 from your Jaguar.


To install this free upgrade and enjoy the benefits of Alexa, you will require:

JDX car screen display


Your vehicle will need to have the Pivi Pro4 infotainment system to run Amazon Alexa.

JDX car screen display


Alexa requires an internet connection. An Online Pack5 subscription keeps you connected.

Log in screen


To connect your Amazon account to your vehicle, you will first need an InControl account.

JDX car screen display


Sign into your Amazon account to start enjoying the benefits of having Alexa in your vehicle.


Download the PDF user guide if you prefer to complete the installation using written instructions.


Your vehicle may already be set up for Alexa activation. Use the checklist to ensure you have everything you need to start the process.


Once you’ve completed set up, the Alexa ‘Tap to Talk’ icon will appear on the sidebar. Alexa is now ready to use.


A host of voice commands make your life easier and more entertaining – find out all the different ways you can use Alexa.


What if I lend my car to somebody else?


    Make sure to sign out of your Pivi profile before letting somebody else drive your vehicle.

I am concerned about my privacy, can I turn off Alexa for a while?


    Alexa is only listening when the horizontal blue ‘Alexa chrome’ bar at the top of your Pivi Pro screen is visible. At all other times, the vehicle is listening and will only engage Alexa if it hears you say “Alexa”. You can disable this functionality through the Alexa settings in Pivi by toggling off 'always listening'. You can find out more about Amazon’s privacy policies under 'Alexa privacy' in the settings on your mobile Alexa app.

Do I need an Amazon Prime account? What do I get with an Amazon Prime account?


    No, you do not need an Amazon Prime account to use Alexa in your vehicle. However, membership fees for some services, such as Amazon Music, are included within Prime membership.

Can I use Alexa in a different language?


    Yes, you can as long as the language you wish to use is locally supported by Alexa.

Can I change the wake-up word?


    No, it's not possible to change the wake-up word from "Alexa".

Do I need to give Alexa access to my location?


    Alexa needs to know your location to answer certain questions, e.g. "what's the weather?"


    Ensure location services are enabled for your vehicle via either:


    1) Alexa smartphone app > Devices


    2) Visit and enable location services for the vehicle under devices

What does the horizontal red ‘Alexa chrome’ bar at the top of the Pivi Pro screen mean?


    If a red ‘Alexa chrome’ bar is displayed, it means Alexa is unable to proceed with the conversation. Reasons can be:


    1) Internet connectivity was lost


    2) You're attempting to use Alexa during a phone call


    3) Your Alexa account has not been authorised. There could be a number of scenarios where this might occur:


    (a) On start-up, before Alexa has had time to authorise. Wait and try again in an area of good connectivity


    (b) You did not sign in with your PIN


    (c) Authorisation from Alexa has expired. Please re-link the Alexa account


    (d) Your vehicle was removed as a device in the Alexa smartphone app. Please re-link the Alexa account

Can Alexa understand two languages?


    Alexa can understand two languages if they are paired and common in your country. For example, French and English in Canada. The language selected in settings is the primary language, but Alexa can also understand a second paired language.

Why does the horizontal blue ‘Alexa chrome’ bar appear for 1-2 seconds before disappearing even though the wake-up word wasn't said?


    This can happen if Hands-Free-Listening is enabled. The vehicle thinks the user said "Alexa" so displays the listening visual. If no further instructions follow, the display will automatically disappear.

Are conversations sent to Amazon?


    No, we do not send conversations to Amazon.

Is Amazon Music available for free?


    Amazon offers Amazon Music for free in all our Alexa-enabled vehicles. If you have a free Amazon account you can ask Alexa to play music and it will play through Amazon Music. This service does include adverts.

1In car features should be used by drivers only when safe to do so. Drivers must ensure they are in full control of the vehicle at all times. Amazon Alexa is available in specific Markets only. Amazon, Alexa, Amazon Music, Audible and all related marks are trademarks of, Inc. or its affiliates. Certain Alexa functionality is dependent on smart home technology.


2Amazon is always updating the number of media streaming providers that are supported. The following providers have been certified for use: Spotify, TuneIn, Amazon Music, Audible, Kindle, iHeartRadio and Pandora.


3Additional products and setup required for smart home functionality.


4Pivi, Pivi Pro and InControl features, options, third-party services and their availability remain market dependent – check with your Jaguar Retailer for local market availability and full terms. Certain features require an appropriate SIM with a suitable data contract which will require further subscription after the initial term advised by your Retailer. Mobile network connectivity cannot be guaranteed in all locations. Information and images displayed in relation to the InControl technology, including screens or sequences, are subject to software updates, version control and other system/visual changes depending on options selected.


5Online Pack 12-month subscription. Available in connected markets only. To continue using the relevant Feature after its initial subscription period, you will need to renew your subscription and pay the applicable renewal charges.


To continue using the relevant Feature after its initial subscription period, you will need to renew your subscription and pay the applicable renewal charges.